Marketing - Advanced Level

The Professional Marketing Training Program in the first part establishes the fundamentals of professional marketing and develops the necessary skills to overcome marketing challenges for success in this field. This program also provides guidance on marketing planning and explains the importance of positioning in the marketing process. Through this training program, Participants will also gain knowledge of planning for a successful marketing strategy.

It also addresses the importance of effective and successful communication with current and potential customers and setting appropriate communication goals. This program explores communication methods in the business field and helps understand how to choose the best communication practices in daily interactions with customers.

By the end of this course, participants will be able to:

•            Define the communication.

•            Explain types of communication.

•            Evaluate consumer behavior.

•            Develop a marketing plan.

•            Evaluate the product and market.

•            Identify what should and should not be done in marketing.

•            Describe types of consumer behavior.

•            Explain consumer buying factors.

•            Understand the consumer.

•            Explain the concept of targeted marketing.

•            Clarify marketing and communication objectives.

•            Develop marketing plans.

•            Explain pricing criteria.

•            Describe the brand concept.

•            Develop appropriate marketing plans for the brand.

•            Review different pricing strategies.

•            Explain the concept of the product life cycle.

•            Analyze market trends.

•            Evaluate the product.

•            Explain the concept of communication in the market.

•            List types of communication.

•            Explain pricing factors.

•            Describe the distribution concept.

•            Design distribution strategies.

•            Identify direct and indirect distribution channels.

•            Develop targeted marketing.

•            Achieve business communication and communications.

•            Plan product presentation.

•            Set prices.

•            Carry out product distribution.

•            Explain direct and indirect distribution channels.

•            Describe distribution stages.

•            Understand how to leverage technology in marketing.

•            Design a website.

•            Explore electronic marketing channels.

•            Integrate technology into the marketing process.

•            Evaluate marketing strategy.