CBP™ Professional-Business Communication focuses on building effective business communication skills, through training in the use of the most successful and effective strategies to reach the stage of mastering communication skills so that these skills will become instilled into his personality and gradually affect his behavior.

By the end of this course, participants will be able to:

            Define what is meant by professional communication.

            Concludes the foundations of professional communication.

            Identifies potential barriers to effective communication.

            Limit successful strategies to overcome those obstacles and constraints.

            Compare verbal and non-verbal communication.

            Infer the basic requirements for effective communication.

            Describes the basic elements of writing official letters at work.

            Explains the importance of target audience analysis in achieving effective communication.

            Identifies key elements of message structure in a typical manner.

            Evaluates the role of written communication.

            Conclude the advantages of effective written communication.

            Formulates creative persuasive writing.

Course Curriculum

10 Lectures
Module 1 - Introduction to Business Communication
  • ?What is Business Communication
  • A Business Communication Model
  • Barriers to Communication
  • Strategies for Overcoming Barriers
  • Verbal vs Non-verbal Communication
Module 2 - Structuring Business Communication
  • Communication Basics
  • Defining your Message
  • Analyze your Audience
  • Structuring your Message
Module 3 - Developing a Business Writing Style
  • Roles of Written Communication
  • Good Written Communication
  • Develop an Effective Writing Style
Module 4 - Types of Business Writing
  • Letter and Memo Formats
  • Good News and Persuasive Correspondence
  • Persuasive Messages
  • Managing Report Writing
  • Parts of Report
  • E-Mail Communication
  • Online Communication
Module 5 - Writing for Special Circumstances
  • ?What is Tactful Writing
  • Rules to Tactful Writing
  • Writing a Bad News Letter
  • Strategies for Persuasive Writing
  • Writing a Persuasive Letter
Module 6 - Developing Oral Communication Skills
  • Guidelines for Effective Oral Communication
  • Key components to Enhance Oral Communication
  • Elements of Good Oral Communication
  • Speech Styles or Delivery Formats
  • Active Listening and Observation
Module 7 - Doing Business on the Telephone
  • Telephone Etiquette
  • Answering the Telephone Courteously
  • Handling Rude or Impatient Callers
  • Screening Calls
  • Checking Messages and Returning Calls
Module 8 - Non-Verbal Communication
  • Importance of Non-Verbal Communication in Business
  • Presenting a Professional Image
  • How the Business Environment affects Communication
Module 9 - Developing Effective Presentation Skills
  • The different types of Presentations
  • Persuasive Presentations
  • Presentation Anxiety
  • Appropriate Attire for Presentations
  • Critical Points when Preparing for a Presentation
  • Simple Techniques for Using Visual Aids
  • ?What is a Visual Aid
  • Tips for Preparing and Using Visual Aids
  • The importance of the use of Technology in a Presentation
  • The importance of a Presentation Checklist
  • What to include on the Checklist
Module 10 - Conflict and Disagreement in Business Communication
  • Understanding Conflict
  • The role of Values
  • Conflict Resolution Styles
  • Selecting a Conflict Resolution Style
  • Conflict Resolution Strategies
  • Active Listening
  • Cross-cultural Challenges

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