CBP™ Professional – Master Level “Tourism and Hospitality”
The CBP™ Tourism and Hospitality
Certification covers a wide range of topics in the tourism industry such as the
business of tourism, developing and supplying tourism demand, types of tourism,
tourism management, marketing, hospitality, customer service and communication
skills in tourism. It also covers emerging issues in tourism like tourist
safety and security.
By the end of this
course, participants will be able to:
•
Describe the business of tourism
•
Identifies resources for the
development and sustainability of tourism industries
•
Identify industries affected by
tourism
•
Determines the demand for tourism
•
Identifies the three (3) elements to
reason the tourism demand
•
Identifies key factors affecting to
promote tourism
•
Understand other factors that distract
some tourists from interest in tourism
•
Measures demand for tourism project
•
Identifies elements for the success of
cultural and recreational tourism
Course Curriculum
- ?What is Tourism
- The Tourism System
- Resources
- Attraction
- Destination
- Demand
- Travel
- Tourism Resources
- Industries affected by Tourism
- Marketing and Advertising
- Transportation
- Hotel / Accommodations
- Restaurant
- Retail
- Real Estate
- Medical & Emergency Services
- Police Services and the Law
- Waste Management
- Transportation
- Demand for Tourism
- Population Travel Propensity
- Determinants of Travel Propensity
- Tourist Demand Classification
- Financial Aspects of Tourism Demand
- Tourist Motivation
- Factors Preventing Persons from Tourist Activities
- Ways of Measuring Tourism Demand
- Types of Tourism
- Theme Parks
- Cultural and Entertainment
- Historical
- Mountain Regions
- Islands
- Hotel / Resorts
- Eco-Tourism
- Events and Conferences
- Financial Management
- Human Resources Management
- Marketing Management
- Operations Management
- Risk Management
- Hospitality – the key sustain ingredient
- What Makes Good Hospitality
- Benefits of Hospitality in Tourism
- Ways of Expressing Hospitality
- ?Where is Hospitality needed in our tourism industry
- Transportation Hospitality
- Airline Hospitality
- Cruise Ship Hospitality
- Car Rental Hospitality
- Accommodation Hospitality
- Restaurant Hospitality
- ?What is Customer Service
- Developing a Customer-Centric Mindset
- ?Who Are Your Customers
- External Customers
- ?When & Where Does Customer Service Take Place
- The Need for Customer Service
- ?What Does Customer Service Mean to You
- Developing a Customer Friendly Attitude
- Excitement is Contagious
- Developing Effective Communication Skills
- Non-Verbal Communication Skills
- Body Language
- Key Body Language Aspects
- Eye Contact
- Facial Expressions
- Body Posture
- Verbal Communication Skills
- The Choice of Words
- Cross-Cultural Challenges
- Responsibility of the Cross-Cultural Communicator
- Presenting a Professional Image
- ?What Makes Tourists Upset
- Avoiding Upsets
- ?What Can You Do To Avoid Upsets
- 5 Key Steps to Calming Upset Tourists
- Calming Yourself
- What to do When you are Upset
- Tourism’s Contribution to mutual understanding and respect between peoples and societies
- Tourism as a vehicle for individual and collective fulfillment
- Tourism, a factor of sustainable development
- Tourism, a user of the cultural heritage of mankind and a contributor to its enhancement
- Tourism, a beneficial activity for host countries and communities
- Obligations of stakeholders in tourism development
- Right to tourism
- Liberty of tourist movements
- Rights of the workers and entrepreneurs in the tourism industry
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