Customer Relationship Management
Accreditation Number: 115377513
The main objective of this
program is to train employees and enhance their capabilities to become
proficient individuals in the field of customer relationship management.
By the end of this course, participants will be
able to:
•
Define the concepts and definitions
related to delivering outstanding service in managing customer accounts.
•
Develop the ability to categorize
customers and devise appropriate strategies and policies for each category of
Riyadh Bank customers.
•
Equip participants with the skills to
apply customer relationship management techniques.
•
Improve the efficiency of participants
in handling customer complaints.
•
Enhance the efficiency of participants
in developing and implementing customer relationship management plans and
strategies efficiently and effectively.
Course Curriculum
- Concept of Relationship Marketing
- Successful Means of Relationship Marketing
- Levels of Relationship Marketing
- Managing the Relationship with Riyadh Bank's Customers
- Elements of Customer Relationship Management
- Objectives of Customer Relationship Management
- Managing the Customer Relationship: Examples of Solutions
- Global Customer Relationship Management Specifications
- Customer Relationship Management (CRM) Strategy
- Standards and Requirements
- Benefits of CRM Solutions
- Measuring Capabilities
- Stages of Customer Relationship
- Customer Relationship Management Preparation Checklist
- Characteristics of Enduring Relationships
- Tips to Make Your Customers Love You
- Ways to Listen to Customer Complaints
- Building a Relationship for Customer Experience
- Customer Reacquisition (Attraction) Methods
- Vision of Customer Relationship Management
- Customer-Oriented Organizations
- Bank Strategy
- Before Implementing Customer Relationship Management (CRM) System
- Stages of Customer Relationship Management (CRM) System Evaluation
- Uses of Customer Relationship Management (CRM) Systems
- Internal Audit Guide to Support Customer Experience
- Direct Benefits of Implementing Customer Relationship Management (CRM) Systems
- Customer Databases Help Banks Build Accurate Customer Experiences
- Marketing System for Customer Acquisition
- Segmenting Customer Slices in Banks
- Executive Tasks for Relationship Managers
Instructor
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