This program is designed to equip participants with a set of advanced sales tools and techniques, providing them with the skills and knowledge necessary to efficiently and effectively adopt the consultative selling approach. This enables them to understand customer needs, gain their trust, and cultivate productive, long-term relationships.

By the end of this course, participants will be able to:

        Understand the concept and significance of consultative selling.

        Recognize customer needs and how to measure them.

        Align organizations products and services with customer expectations through consultative selling.

        understand the stages of the buying decision.

        Be equipped participants with methods to gain customer trust, contributing to building deeper, effective customer relationships.

        Enhance existing relationships and develop new ones.

        Analyze and leverage information to provide the right consultation to customers.

        Empower his role to act as sales consultants by proficiently utilizing consultative selling skills in various sales scenarios.

Course Curriculum

3 Lectures
Module 1 - Developing Consultative Selling Skills
  • What is the concept of sales?
  • Evolution of personal selling.
  • New sales trends and approaches.
  • Future trends in sales.
  • The concept and importance of consultative selling.
  • Existing beliefs and attitudes about the sales process.
  • Understanding the genuine needs of customers.
  • Who are you selling to? The customer's buying experience.
  • Current customers and potential customers.
  • Practical applications.
Module 2 - Preparation and Relationship Activation
  • Sales preparation.
  • Preparation time is the key to success. Mental and physical preparation.
  • Building customer trust.
  • What prospective customers are thinking.
  • The first impression and methods for creating positive initial impressions.
  • Building and strengthening productive relationships.
  • Practical cases.
Module 3 - Implementing Consultative Selling
  • Selling products vs. consultative selling.
  • Mastering the consultative selling process.
  • Efficiently using consultative selling in various sales scenarios.
  • Practical applications.

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