To provide participants with a comprehensive understanding of forecasting and pricing concepts as a fundamental requirement for deepening knowledge of revenue management fundamentals and pricing strategies associated with the overall revenue strategy.

By the end of this course, participants will be able to:

         Gain insight into revenue management principles.

         Apply various forecasting methods to determine future demand levels.

         Develop the right pricing strategy and associated measures.

         Improve the use of current inventory through proper allocation and quantity monitoring.

Course Curriculum

5 Lectures
Module 1 - What is Revenue Management (RM) Concept?
  • Definition and Brief History
  • Objectives, Principles, and Elements of Revenue Management
  • Necessary Conditions for Revenue Management
  • Revenue Management vs. Yield Management
  • Importance of Revenue Management
  • Conditions for Revenue Management and Performance Indicators
Module 2 - Pricing Strategies
  • Introduction to Pricing Strategies
  • Fundamentals of Successful Pricing Strategies
  • Pricing - Perspectives from Different Industries
  • Value-Based Pricing
  • Types of Pricing Strategies
  • Key Performance Indicators behind Pricing Strategies
  • Common Pricing Mistakes
Module 3 - Revenue Management and Forecasting
  • Economics of Revenue Management
  • Managing Demand Levels (Unconstrained Demand vs. Constrained Demand)
  • Nature of Forecasting
  • What is Forecasting?
  • Why is Forecasting Extremely Important?
  • Booking Curve and Revenue Forecasting
  • Forecasting Methods
  • Error Measurement
  • Useful Tips for Forecasting
  • Excess Reservations
  • Quick Introduction
  • Policies Related to Excess Reservations
Module 4 - Effective Collection Skills
  • Field Collections: Duties, Relationships, and Employee Tasks
  • Debt Collection
  • Methods and Tools Used in Collection
  • Collection Planning
  • Debt Collection Procedures
  • Methods and Techniques for Collecting Suspected Uncollected Debts
  • Settling Overdue and Defaulted Accounts
  • Principles of Settlement with Customers and Agreement Contracting
Module 5 - Applying Revenue Management Systems
  • How Revenue Management System Can Help
  • Features of Revenue Management System
  • Revenue Management and Data Sources, Analytics, and Visual Tools (Visualization)

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