966-566111404
Digital Banking Services and Marketing
Accreditation Number: 115347647
4
2025
Last updated December 2025
Approval
To
equip participants with the cognitive and behavioral skills necessary to deal
with the concept of digital service efficiency and effectiveness.
By the end of this course, participants will be able to:
•
Contribute knowledge and skills to
innovation and change programs in their organizations.
•
Demonstrate a comprehensive
understanding of the evolution and current operation of financial services.
•
Grasp key financial, economic, and
technological terms and concepts and effectively communicate about them.
Course Curriculum
5 Lectures
- FinTech - Financial Technology.
- Benefits of Financial Technology.
- The Future of Financial Technology in the Kingdom of Saudi Arabia.
- Digital Marketing and Banking.
- The Vision and Values of Financial Institutions.
- The concept of Digital Banks.
- Digital Banking Services.
- Digital Banking and Online Banking Services.
- Benefits of Digital Banking Services for Consumers.
- Neobank (NeoBank).
- Challenger Bank (Challenger Bank).
- The Importance of Digital Marketing.
- Types of Digital Marketing.
Instructor
Super admin
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